"As soon as I'm done talking to someone, I put on the antibacterial
soap,'' she said. "Then I put on the antibacterial lotion.''
Although they don't keep statistics on sales, representatives from
the Soap and Detergent Association said the public's growing obsession
with germs spawns new products each year.
The SDA's National Cleaning Survey 2000 reports that 50 percent of the
1,003 adults questioned said they devote more effort to protecting
themselves from germs than their parents did.
"People who use antibacterial washes say they feel as if they have more
control over their lives,'' said Janet Donahue, a spokeswoman for the
trade group in New York City. "Consumers are a lot more aware that they
can pick up germs from surfaces, not just other people.''
When it becomes a phobia
When cleanliness becomes a compulsion it can wash away the ability to
enjoy work, play and the company of other people.
Ritualistic hand-washing is the most common manifestation of
obsessive-compulsive disorder (OCD), said Laura Young, vice president of
the National Mental Health Association and a practicing therapist in
Arlington, Va.
"A phobia of germs isn't necessarily rooted in reality,'' she said.
"But it can control people's ability to hold down a job, to have
relationships with other people, or to conduct any kind of social life.''
Reclusive billionaire Howard Hughes spent years in solitude when his
fear of germs grew so strong he would touch other objects only with
tissues. In the film "As Good as It Gets," the writer played by Jack
Nicholson is compelled by an OCD so powerful he washes his hands over and
over each time using a fresh bar of soap.
Some people who suffer from germ phobia wash their hands so often and
with such vigor their skin becomes red, cracked and bleeding. The most
severely afflicted are unable to work if their jobs place them in contact
with other people.
"This is not a joyful process for the person who is going through it,''
Young said.
Unlike many behavioral disorders, germ phobia is not linked to age,
gender, genetics or traumatic experiences, she said. Although the triggers
are unclear, there are effective treatments. The most common are
anti-anxiety medications and antidepressants, frequently used in
conjunction with cognitive therapy.
The majority of people who are chronic hand-washers don't require
intervention, Young noted. Many are like Baldwin, who pays close attention
to news reports about unusual diseases.
Critics say simple soap and water effectively kills most germs on skin
and that a healthy human body is actually teeming with bacteria. The
Food and Drug Administration, which approves antibacterial washes, notes
they don't kill more germs than soap, but they do keep germs from
reappearing on the skin longer.
The FDA also says there is no proven validity to the theory that
prolonged use of antibacterial agents helps to produce super-resistant
strains of bacteria. Although an intact skin remains the best defense
against germs, Donahue noted there are numerous occasions throughout the
day when hand-washing is a healthy idea after using the bathroom,
throughout the preparation of meals and after playing with pets.
We also can expect the battle against bacteria to generate even more
hygiene products in the future. Donahue said the most successful new
offerings come in portable, pocket-sized packages so people can carry them
anywhere as does tycoon Donald Trump, who reportedly cleans his hands
after each round of hand-shaking.
Donahue suspects Trump is only one high-profile face in a very large
crowd.