Case studies
>> TheatreXtreme, a provider of home theaters at accessible prices, had an important story to tell. But few were listening. SmithReports provided a series of press releases linking TheatreXtreme to newsworthy events in which cinema-size screens loom large, such as the Super Bowl. The result: TheatreXtreme gained important publicity in the mainstream press, which led to the company being featured on the cover of the statewide Business Ledger.
>> William H. Bunch Auctioneers owner Bill Bunch relied on SmithReports to write press releases, as well as for the media-savvy presentation and follow-up calls that secured him regular coverage in antique trade journals, popular periodicals and broadcast outlets. The principal, Eileen Smith Dallabrida, also coached Bunch in dealing with the media, helping him to forge relationships that resulted in expanded coverage.
>> At the Multiple Sclerosis Society in Philadelphia, the person responsible for writing the quarterly newsletter resigned abruptly. The organization turned to SmithReports to fill the void on an interim basis. A team was quickly assembled to write, edit and design the newsletter, delivering a polished product on deadline. After the position was filled, SmithReports helped to get the new hire up to speed, ensuring a seamless transition.
>> Go back